Like it. I’m skeptical that later time slots on the West Coast where no one cares about college sports will be much more valuable than having additional schools on the Atlantic seaboard, where people do care about college sports.
I'm in the central time zone, and I watch much more ACC football than Pac 12 football because ACC football is on when I'm around. I'm usually out doing stuff when the West Coast slots roll around. The only Pac 12 games I watch are those involving BYU. From what I know about my friends and coworkers' (mostly B1G alums) football watching habits, I think I'm fairly representative of that.