I sat around one night and came up with "Pulse." I submitted it and won 50 bucks. This was 1990 or so.
I think they are still using it.
IHC had good insurance for employees it was nice to have for my 3 kids born while in Provo. Ever since then I've had crummy experiences Cecil Samuelson did a good job for me while he was the CEO but it may have gone downhill from the comments here.