By cutting prices, though, Ford is going to make it more difficult for the Mach-E to achieve profitability. Last year, the company’s chief financial officer said that rising commodity prices as a result of inflation had wiped out the vehicle’s margins.

But Gjaja maintained that the Mach-E’s “cost position” was improving as a result of increased production and relief on some of those commodities. “We would certainly like for Mach-E to be even more profitable than it is,” he added.