Why is a deal taking so long?

"We're the only one out there. I think the media companies know we're not going anywhere. We gotta have a deal," Robbins said. "Normally, we would just be starting this process, but because the Big 12 jumped out in front, they took $31.6 million — which is what they were getting with Texas and Oklahoma — and declared victory."

Editor's note: The $31.6 million figure is actually significantly higher than what the Big 12 was getting with Texas and Oklahoma in its last deal.