the city. And sure…football was always going to be the primary source of that revenue…but as everyone knows…it is really stupid to spend $2B dollars on a facility you use 8 times a year. You’ll never generate an ROI.

So you have to think about other ways you can use the stadium to generate revenue. You consider everything…boxing, soccer, monster truck, concerts, events…etc…

And when you design it, you do so with these things in mind…knowing that you have the world’s most famous road a block away and a world waiting to come to your doorstep. You make sure it can accommodate the world’s most Global sport.