Who would want to keep negotiations going for this long amount of time. At some point you need to just ink the best deal or the buyers will also feel like chopped liver and go seek alternative content.

This isn't like the engineering contracts where you have to provide an idea, then a prototype, then a alpha model and finally get the contract inked for good. This is just a freaking TV deal. . . Everyone knows what you are selling, everyone knows you will have approx 60-65 home games each year in the Pac12. There is no proof of concept that should cause this to take an entire year to figure out.

While I think Yormark is the man, and I think we got a better TV deal then I thought the Big12 would get. (Increase from $22Mil to $31.6Mil while losing Texas and Oklahoma, this was better than I thought). At the end of the day, Yormark's TV deal was not a monumental task and the payout was good, but still falls extremely far behind SEC/B10 payouts. . . But he got the job done and the conference is very stable. GK on the other hand is completely screwing his conference time and time again.