PAC was once considered good at football, and even basketball. They want to ride that legacy perception for as long as it lasts because the reality is they can't compete. They're more interested in making narrowminded political statements to exclude others while lecturing everyone about diversity and inclusion. They're more interested in trumpeting how they're the only ones who "believe in science" to not play football games. Who wants to watch or pay for that?
"That conference can die." - The Market