Control specialist. That’s what they do. They spin narratives. The narrative that they spend depends on the cause they represent. That’s all journalist across-the-board.
In sports media, personal preference and bias, make them unapologetically transparent in their endeavors to shape the narrative.
This is exactly why someone who is not a “journalist “can have the information every bit is valid as someone who is a journalist. Nowadays, everyone is a journalist, because the word has no association with independent fact-finding or truth exposing.