There is a baseline figure that BYU is worth regardless of competition.
Then there is BYU's value while playing a P5 conference schedule.
And then there is BYU's value as the only program that gives the XII access to the 10pm ET broadcast window.
Not to tone down the excitement, but any program's value would be inflated as the only program to provide a P5 conference access to a new time slot, and that includes SMU bringing 12pm ET kicks to the PAC.