BY’s push to be coast to coast is the answer to not enough eyeballs on the PAC. The PAC is a regional conference that doesn’t draw interest outside its footprint and very little inside its footprint. BY is pushing the BigXII to go where the eyeballs are…East coast, NYC, worldwide (BYU), Southeast, etc. He’s making it something to watch and the eyeballs and interest will follow. Rucker Park and the digital rights are only the latest genius moves - now if the BigXII can keep the B1G away from him.