title sponsor IS the name of the bowl. Remember the "Pioneer Purevision Las Vegas Bowl?" That was fine, everybody called it the Las Vegas Bowl, but here we are all these years later and I still remember that it was sponsored by the Pioneer Purevision TV.

I wish the game was called the Pop-Tarts Orlando Bowl, then we can just call it the Orlando Bowl. But me calling it the Pop-Tarts Bowl doesn't make me anymore inclined to buy Pop-Tarts than if I just heard it called the Pop-Tarts Orlando Bowl by the media when they refer to it in the official sense.