Feb 21, 2024
8:19:53am
8:19:53am
Nielsen’s TV data for January 2024 shows how Americans are watching TV. Pretty interesting.
A couple interesting notes here from the chart
- YouTube and Netflix are streaming kings, although I kinda think of them as separate categories. Look at the difference between Netflix and its competitors in Hulu, Prime Video, Disney +, etc.
- I’m surprised Prime Video is as high as it is.
- Apple TV+ must be minuscule to not even get a breakout. I wonder how long Apple can support this
-Streaming is huge, and growing. But broadcast + cable (aka traditional TV), which includes YTTV and Hulu Live, is still over 50% of TV viewing.
.https://www.nielsen.com/insights/2024/colder-weather-and-nfl-playoffs-drive-increased-tv-usage-in-january/
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Here’s Nielsen’s March 2024 TV update. Only posting to call out the ESPN+ number (TCuz, Apr 17, 2024 at 12:34pm)
RE: I never would have suspected that Prime was that much more popular than Disney+ (greatbam, Feb 29, 2024 at 8:10am)
I saw a commercial yesterday during the game for DirectTV streaming. Anyone have (Superkid, Feb 21, 2024 at 8:25am)
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