Now it's all about "What's in it for me?"
Sure a guy like Dallin Hall may be able to play professionally but not likely in the NBA. So eventually he can make money in basketball for a few years somewhere.
Now with the NIL a guy like Hall might make quite a haul while still in college. Maybe a $million or two? It's gotten crazy so maybe that is possible. So he can be pretty well off just playing out his college career wherever that may be.
Of course the NIL money is probably better for him at schools other than BYU.
This is a uphill battle for BYU all the way and everyone knows it. So there we are.