has been suggested previously, but I haven’t seen it or heard it.

Verb and noun.

More abstract, indirect, and interesting than bees or hives or stingers. More interesting branding opportunities.

It could be:
Utah Swarm
Salt Lake Swarm
Salt City Swarm

Nice iteration possibilities:
Salt Swarm
Desert Swarm
Mountain Swarm
Snow Swarm
Ice Swarm
Wasatch Swarm

I didn’t submit this to SEG’s survey and survey is now closed. If enough people like it, maybe it will get seen.