Come to play outdoors. I love it and I'm all in on Yeti as a mascot. Would be cool to see Yeti on skis hitting the powder. It's fun, and can quickly draw youth to it building a future fan base
When the mighty ducks films came out it laid the ground work for Anaheim to successfully entrench itself as a hockey town. Gone are the days of the Disney link and the children's films, but the ducks remain.
It's about outdoors, about the snow, about the mountains. Yeti works