on and pretend that they wrote it, and use it in their online advertising.
Guy I know from years ago just did this. He tells people they can click to get a copy of "his" book, and it shows the book with his face and name on it. I knew there is no way in Hades that guy wrote a book, so I Googled, and it looks like this is a common thing now that lots of realtors are doing with this book title.
So slimy