The proper use of the eyeball emoji is to post one or more eyeballs in the subject line and then post nothing at all in the body of the post.

Only then will people understand that you know something that the rest of us don't.

Indy posted the eyeballs, and then put a tweet in the body of the toast giving away his entire secret. Why would he do that? If he had just posted the eyeballs, everyone would have known that Indy knows more than the rest of us. Now, since we share the same information, we know he isn't really any more knowledgeable than the rest of us. He's lost his advantage. It's definitely not how the internet is done.