becomes major. It requires demand and money being spent on it.
Ultimate is a great example. It was started, it has become very popular at a recreational level.
For it to become major, people have to be willing to throw a lot of money at it. Current major team sports are s entrenched that very few want to spend money on something newer.
The same applies to volleyball, lacrosse, cricket, etc. There is not a demand for them at the major level.