What kind of related visuals, sounds, and nicknames will align with the main team name?

What nickname do you call the arena (e.g., The Hive; The Jail Cell)? What do you call the collective of fans (e.g., the Soldier Bees, the Bandits / Fugitives)? What sounds will to play to excited the crowd?

I have trouble getting excited about Outlaws or Mammoths, but I feel like there's a lot to play with for the Hive.