BYU doesn't have to outbid & and prefers not to do so. Creighton has to out bid.
Pop was more interested in BYU than the other way around.
Players who consider squeezing every dollar out of NIL their top priority, and don't see the privilege of playing at BYU is worth taking a little less, will not be playing for BYU.
BYU is awesome generally. BYU is special. BYU is about to join the basketball elite.