Don't know details, but they are working on some sort of a deal where the actual NIL is turned into investments and the recruits can be shown how much it can grow based on rates, etc.
Maybe it is all bull, but maybe the athletes are shown amounts that can accrue? So could it be not a cash amount, but BYU appeals to them because of educating how to use the money instead of just throwing buckets of cash their way?
I'm just speculating here. I just have a hard time believing BYU would actually get into bidding wars.