Thanks for your interest in advertising on CougarBoard!
CougarBoard has a large captive audience, with over 80% of the users visiting at least once per weekday (according to a survey). CougarBoard's audience is unique. About 45% come from Utah, with most of the rest from other states. Most are members of the Church of Jesus Christ of Latter-day Saints (LDS Church, or Mormons), which owns BYU.
The nature of a message board is that most of the visits are people who have visited recently. This makes advertising on CougarBoard different from advertising on a traditional site. We have developed a program that maximizes the impact your ads have on our readers. We call it a "sponsorship" program.
Our high traffic numbers reflect the excitement generated on our message boards. Covering a variety of topics from sports to news of the day, our boards enjoy a year-round commitment that many describe as addictive.
For our sponsors, we feature native advertising in the form of a "Sticky Post," a message stuck in place at the top of a message board while subsequent messages scroll down the page. Users can't miss your call to action as they post their messages and read replies.
Clicking on your message takes the viewer to a special posting that gives the details of your advertising message. Our readers are reminded that you, our sponsors, are directly responsible for giving them the community they crave. They reward this relationship with a loyalty not often found in today's crowded media marketplace.
The sponsorship program is a partnership between CougarBoard and you. We've found that sticky posts give tremendous results.