winners. BYU just needs a few big bowl seasons like Boise State and Utah have experienced and they will become a dinner topic across America, get significant press coverage, etc. When BYU wins the crowd, they are positioned better than a significant majority of P5 schools to become a global brand. It's simple: win and especially win big.

Your comment about the Cotton Bowl victory in 1996 is spot on. I was there and it was fantastic. We now need the big bowls to come a knocking whether they want to or not.