Just look at what it did from 3 irrelevant teams in Utah, TCU and Boise. Make BYU become an unavoidable gnat that wins all the time and people will talk and it will become a subject of why are they not included. This will be even more relevant with some of the big name teams we play over the next couple years.
What I think is being over valued is the ESPN relationship. I really don't think they care about us as much as we think. Look they just signed the louse MAC to a contract agreement. If they cared so much about us there execs should have been speaking out when the ACC and SEC were clowning us in the national media and saying we were not a P5 team. With the SEC network and the BYU contract we could have seen an opportunity to tie us to games from that conference and put up huge ratings.