take people where they are. THe impetus to go to the games should be a natural desire to be there, that is when it's fun.
How effective will shaming people be? Being a BYU fan shoudl be because it's fun. At whatever level that is to you.
If we want to increase the number of people at the stadium, we should make the experience better and make people want to go.
Shaming drives people away, from the level of fandom they have. it doesn't increase their fandom. being a fan should be fun. If not, why do it