College football made a conscious decision years ago to sell out it's stadium fans in favor of big tv broadcast contracts. When I was a kid growing up, during the real glory years of BYU football and later a BYU student, games were almost always at 1:30pm on Saturday afternoon. You could get up, have a big breakfast, drive an hour to Provo, enjoy the fall weather watching the game, and then have time to walk around campus and go out to dinner afterwards. These night games aren't a good deal for ticket buying fans. I like my entertainment to cater to me and not vice-versa. So even if Tom Holmoe came to my house, jumped out of a cake and gave me 50 yard line seats for a 7pm Thursday night game, I'm gonna stay home and watch it on tv. The days of me buying season tickets are over.
I guess what I'm saying is that you may not have figured it out yet, but I'm telling you it's a tv game now, not a stadium game. They (BYU, ESPN and college football) made that decision, not me.