"Here at Ilinois they've done all that and, even worse, added an obnoxiously loud music system which inundates us with current R&B and rap at every available minute - even between plays. Awful."

This guys quote says it all though...

"It seems like they're doing it right. They did all that to you, and they still got 94K to come out to the game. Not bad. Remember that, in retail, you know you're selling to everyone when you have 1 item left on the shelf. (If you have zero items, you don't know how many people came and left empty-handed). So by having 94K fans turn out, they're telling UT that they did it right. They maximized income with a small decline in the fan base. Get attendance down below 80K, say, and then you'll be right."

They did all that to you is an interesting way to phrase it.