When you have a losing season. Other than bragging rights at work and with friends...but it's not like that is something tangible that is good for/helps the team

imagine it would be tough to find a utah fan who thought the rivalry win was better than the stanford win last year. Michigan was a pretty meaningful win, considering the fashion in which it happened. you seem to think that Utah fans don't care about wins over teams like usc, ucla, asu etc. Not saying we beat those teams, but they are certainly opportunities for meaningful wins