I couldn't care less who wins, except insofar as it affects my teams.
Also, the thing I hate about "buying championships" is that it leads to the creation of lopsided dynasties, which takes the fun out of the game, particularly for fans of small market teams. Teams like the Jazz can hope that the stars align and they can put a good team on the court, but the chances fade when the coaches and players are just hoping to make a good enough showing to be bought out by a dynasty team.
Maybe it's because I try to willfully ignore the facts as they are, but when dynasty teams try to buy championships it becomes painfully apparent that sports are business first, which kind of ruins the magic.