Trying to motivate them or get them to make decisions that you want but that is based on what appeals most to them is really not that different from working with most people of most ages in most professions most of the time.

If anything, working with college football recruits is simpler. From program to program the spiel is relatively similar. The thing that makes the biggest difference is the presentation. Some coaches and programs do a great job of it. Others kind of stink.