playing-in to the field of 64, playing-in to be a part of Thursday/Friday opening rounds, playing-in to receive part of the payout that the field of 64 gets
...and last, playing-in to their OWN seed.
I know you get all of that and I'm not telling you anything you don't already know. Whether the NCAA calls it "opening round" like 2000-2010, of "First round" like 2011-current, they're in the tournament, and in the play-in game with work to do to remove that / .
p.s. brackets will be due by 11:59 a.m. est Thursday March 18th 2015