But, it doesn't change the past. The data retailers review shows slower turns on BYU merchandise and so they get scared. It's the old argument, what comes first? For the consumer, it's options and then they buy. But for retailers they want sales before they increase options. If BYU can steadily increase, hopefully we will see some good things moving forward.

I can tell you licensing is working on adding more royal insignia and options for licensees, hopefully a couple wins on that front increase sales, which gets retailers buying more and improving our options.