Or Entrepreneurship. Or PR. Or Advertising. Or Animation. Or TV/Broadcasting.
I completely agree that depending on what you want to study, BYU might be a better choice (although for most cases, Duke >> BYU academically). But I think it's dumb to say that X degree at BYU is better than Duke's, when Duke doesn't even offer that degree, in the same way that I think it's dumb when Utes shout "Our medical program is better than BYU's!" Duh, we don't have a medical program....
I still wish Jackson went to BYU, but given his goals, I definitely think he made the right decision.