is because the outlet you describe fans the flames of fanhood and in many regards that fanhood moves to $$$$ for BYU. Now doesn't mean we don't act like idiots at times or say things incorrect or that we regret later, but this board is a bonus for BYU sports and helps develop a passionate fanbase and allows them to stay connected around the world.
Players, coaches, admin can discredit this board but that is an easy out generally when things aren't going their way. All in all BYU benefits a ton from what CougarBoard fosters and allows an outlet for, passion and dedication to BYU sports. Without it a lot of people would find someone else to follow or another outlet for their love of sports.