Your attendance for anything outside of gymnastics and football is laughable and you played in the weakest p5 conference.
We'll see how well that pick goes. If the Utes are not an undefeated B12 Champ this year you basically will have under performed based on these picks and your fans arrogance. Good luck.
Also winning some games and having media pick you this far in advance does not speak at all to an additive or dilutive value. You are speaking about an assumed competitive value in one sport. That does not in any way speak to finances or being additive/dilutive.