I saw them when living in California and Seattle. It will get more visible as the new guy helps promote the brand. His predecessor was asleep for years.

That said, can you blame Utah? It's the key differentiator in the local market for both fans and recruits. It created instant prestige. I laugh every time BYU fans get bent about this because if roles were reversed it would be EVERYWHERE on BYU fans. It's the recognition both schools' fans craved for decades.