...and I'm glad it's on the way to dying.
I'd much rather play Wisconsin, ND, or Boise State than yewtah.
However, I'm not from Utah. When I first moved to Utah, it took me a while to realize how personal the rivalry really is (...meaning it was a game that had more implications than just for conference championships and recruiting). While I lived there, I realized how personal the game was (especially while living amongst the heathens during my time in Davis County)...but now that I've left again...I'm over the rivalry and I'd rather see BYU play someone else.