of the pampered fans who care more about the food and leisure and less about the game. It doesn't help the home team if half the seats in the "pampered" fan areas are empty in the 4th quarter as such fans bail early to beat the traffic.
Yankee stadium overdid it on making certain fan experiences exclusive. You can do some of that but you have to be careful not to grant all the best seats to half-hearted fans who won't show up when it's cold and will leave early.