Come to think of it, it's probably the only thing to do for hundreds of flatland miles. What are the alternatives? Farming?
In Utah, we have 2 major universities within 40 miles of one another and then Utah state an hour and a half north. Not to mention the Jazz, real Salt lake have some games during the season as well.
I get that Nebraska is die hard. But I think much of that is by default not due to loyalty to the program.