Alabama - 4.8M
Arkansas - 3.0M
Florida - 19.9M
Georgia - 10.1M
Kentucky - 4.4M
Louisiana - 4.7M
Missouri - 6.1M
Mississippi - 3.0M
South Carolina - 4.8M
Tennessee - 6.5M
Texas - 27.0M
Total population - 88.8M
The ESPN/Fox are WAY overpaying for Big12 TV rights.