I think you're nuts.
1. Do you not think other teams have tried this 2 QB system? and failed! I'm not an Urban Meyer fan by any stretch of the means, but I think he is a pretty smart coach and there is a reason he isn't using a 2 QB systems with all the talent he has at tOSU. It doesn't work.
2. In the height of Jimmermania, Jimmer was the lead story on Sportscenter many nights he played. He had NBA players tweeting about him. It's hard to put that on steroids, it was pretty big. I highly doubt the gimmick of a 2 QB system at BYU is going to generate any sort of national press.