If BYU brings in more money than any other school and by a large margin BYU should be in. All other negatives to adding BYU can be remedied.
Sunday Play
https://t.co/KQSczlUjOZ
Geography
Divisions East/West w/ cross over every 3 years
BYUTV
Use infrastructure and over head to start Big 12 Network. BYUTV can be used to offer coverage for sports not typically recieving coverage i.e. Soccer, Volleyball, Tennis