A lot of people like to say Provo is closer than WVU, but this isn't a choice between BYU and WVU. WVU is already in. The actual measurement is the distance from WVU.
Consider bball. If a team plays at WVU and then travels to UCONN or Cincy it is much cheaper than flying individually to both places. That is comparison that is worrisome.
Total cost: WVU + UConn vs WVU + BYU.