In that BYU is a superior brand to either Utah or Colorado, brings more revenue ultimately than either of them brought to the pac12. If you wanted to rank which schools bring the most overall it would go BYU, Colorado, Utah, UC.

Utah is a superior athletic program to Colorado but Colorado is a superior school in a bigger market. ute fans just need to get used to the fact that Utah was the best they could get that wasn't BYU. They just were in the right spot geographically and were "good enough" as a school to be tolerated.