My bishop is a Ute fan and grew up in Utah County where I live now. He said that is how he was treated by the kids of BYU fans to the point he stopped going to church in his youth. People get to wrapped in it that is why I hust cheer for both and I have been happy because of it.
It is just a game between a group of young men and shoukd be treated as such. I dont see it at school maybe because I attend a private school and we wear uniforms to school. But my grauduation class has just over 200 kids many have asperations to go to Ivy leage or Stanford so they dont care about BYU or Utah and if they did want Utah it is for the medical program.