become.
In any case it could become more than it is.
If BYU can finally become the boost it was expected to become, those California schools reside in densely populated areas and a few of them look on their way up, including USF and Santa Clara.
I can recall it was not so long ago when the A-10 was far less than WCC is today. Same with the Big East a decade earlier.
But it doesn't happen overnight.
To build a great university, you hire brilliant faculty; to build a great sports team, you hire a brilliant coach.