I would estimate that he mentions it once or twice per hour but it is usually somewhat indirect. On occasion he will talk about it directly. The remarkable thing for me is how many people start following his plan and end up getting raises, etc. while they are on "beans and rice." If you listen, when people do their "debt-free screams" he will ask how much they made while they were working on paying off their debt and usually they give a range that starts low and ends higher. I believe he does this so that people can see that raising your income is a big part of how people get out of debt.

I think the incomes rise for a few reasons. First, people that actually sacrifice for financial goals are oftentimes rewarded because they start working harder and therefore get a promotion, or they start evaluating whether what they are doing will actually work. Second, with any plan comes hope, and hope encourages actions. If you believe you will always be in debt, why deliver pizzas as another income? You would just spend it anyways. However, if you believe it will help you pay off a specific debt and follow a plan you believe in, then in makes sense.

His discussion on raising income is usually indirect because there isn't a "clear path" that works for everyone. Rather, he usually encourages a ROI methodology to help people decide what they can do to raise their income. He knows that oftentimes, raising your income is the only way to actually make a difference and get rid of the debt, even if it is short term.