You are right, Indy. Most people won't notice every little change to the BYU Athletics site. So this is not a big deal.

Good corporate marketers do track things like this and build a communications plan or at least coordinate when things post to web sites, social media, press releases, media interviews, etc. This just shows that marketers for academic institutions are not armed with the same resources or control over all their media properties as world-class corporate marketers. I'll bet corporate marketers make more money too. Not surprising. I still enjoy BYU sports either way.