https://247sports.com/college/oklahoma/Article/Conference-Re-alignment-future-football-Ohio-State-Texas-Oklahoma-Notre-Dame-Alabama-Michigan-SEC-Pac-12-Big-10-ACC--118642101

From the article: 

"Again, back to my friend at Amazon. “We’re still seven or eight years away,” he said, “but if we had to restructure the landscape today, we would not start by negotiating with a conference. We don’t care about the SEC, Big 12 of Big 10 as a whole. In our opinion, those entities are not our focus.

“Instead, we would want to identify 30 or 40 teams that command the biggest audience. That may be by reputation or location, but generally we all know that there are members in every one of these conferences that frankly don’t move the needle.

“We would not want to pay for broadcast rights for a team with a fraction of the audience when we could use most of our available cash to tie down high profile teams.

AND

"OK, we all know change is coming, and we can assume that the current bidders will not be around, or will be swallowed up by the Tech (‘FAANG’) Giants. So what should any savvy athletic director do in the meantime?

“Don’t sign anything — don’t agree to anything!” my Amazon friend says. “And, don’t rely on your current conference alignment to be a life preserver; If and when the Titanic begins to list, it’s every man for himself.”

And, as the water begins to rise above their ankles, we can expect that conference commissioners, in self serving statements, will also be trying to save their jobs telling everyone that will listen that their beloved group of teams will survive, if they just stay together.

Sorry captain, but there’s only so many lifeboats!"