As owner, Jefe has every right to charge what he wants, and you have every right
to decide whether to participate. And if Jefe can extract more and more profit out of the site, more power to him, even if the result is fewer users.
The only thing that seemed off about the OP is that it was sold as a way to simplify the various tiers, which could have been done with a simple change of labels, but then a more expensive pricing tier was slipped in there.
No big deal. I assume the intent wasn’t to be sly.